LOCAL BEAUTY supplement brand
Beauty supplement brand reaching their first 6-figure in sales after 1 month of doing Facebook ads
Ad spent
Php 30,000
Return on adspent
5.2x
Sales
Php 158,777
socialadsbychris
socialadsbychris
socialadsbychris
socialadsbychris
November
socialadsbychris
socialadsbychris
socialadsbychris
socialadsbychris
December
about the brand
Achieve glowing and brighter skin using a beauty supplement containing three potent ingredients: collagen, glutathione, and pearl powder combined into one formula.
the challenge
The startup local beauty supplement brand wanted to reach its target audience, boost awareness about its product, and generate sales.
They are not first in the market and definitely not the biggest. They are an unknown player in a highly competitive niche.
our solution
WE UTILIZED A FULL-FUNNEL SYSTEM
The full-funnel system is just a fancier way of saying to vary your communication with your customers based on where they are in their buying journey.
We don’t send the same message to people who don’t know the brand and to people who already made a touchpoint with the brand.
We tailor fit everything based on the customer’s current relationship with the brand.
This is what our full-funnel looks like...
CREATIVES THAT RESONATES WITH OUR TARGET AUDIENCE
We made sure we narrowed our targeting by being clear who our ideal customers are. Then, we created campaigns with messages and creatives that will resonate with them.
If our ad is targeting men we highlight the benefits that are important to them, same way with our ads for women.
Aside from being gender specific, we also showed specific benefits of the product depending on their life stage. This is because people of different ages have different painpoints.
CONVERTING UGC VIDEOS
We tested different types of UGC images ,videos and product image ads. 70% of the sales came from UGC videos.
HOLIDAY PROMOTION AND SALE EVENTS
We had sales events during the 12.12, Christmas sale, and Clearance Sale. We created vouchers and promo codes for these events.
are you ready to take your E-commerce Brand to the next level?
Book a free consultation call now and let us help you unleash the full potential of your ecommerce brand!
cchristallinechandrae@gmail.com
